Hasbro Gaming: Twister Air Logo Development

I started on the team around the time that this Twister extension was being briefed. We wanted to bring Twister to kids in a modern way, and we looked to other rhythm app games for inspiration. I did some ideating for the segment logo in the early days of brand development! Also created slide templates to help further sell the concept to stakeholders.
Final logo & branding was done by Scot Getchonis.

Branding: Scot Getchonis / Vanessa Mack
Copy: Olivia DeLorenzo

Moodboard for Twister Air using found images. I did research into various rhythm games for inspiration!

Moodboard for Twister Air using found images. I did research into various rhythm games for inspiration!

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3 more final segment logo options. We felt strongest about the first, because it spoke to the movement of the spots in gameplay.

3 more final segment logo options. We felt strongest about the first, because it spoke to the movement of the spots in gameplay.

Slide template with WIP branding, #1

Slide template with WIP branding, #1

Slide template with WIP branding, #2

Slide template with WIP branding, #2

Slide template with WIP branding, #3

Slide template with WIP branding, #3

Final product

Final product

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