Hasbro Gaming: Perfection Branding & Logo Development
Branding: Courtney Coutu / Vanessa Mack
Packaging: Vanessa Mack
Instructions: Nathan Dibble
Copy: Olivia DeLorenzo
![F76971020_pkg_23.png](https://images.squarespace-cdn.com/content/v1/601afe2745f0a127e9913895/28a0ca15-90b8-470e-a64f-f5fc5d044f02/F76971020_pkg_23.png)
![F76971020_back_23 2.png](https://images.squarespace-cdn.com/content/v1/601afe2745f0a127e9913895/2bc6ef96-2cab-4c29-a8ac-6a778054cc70/F76971020_back_23+2.png)
![Research & Moodboard. We were inspired by the recent wave of sketchy 2D/3D animated films, and wanted to incorporate it somehow into this project. In hindsight, it wasn't necessarily a good fit for this product, but it was a good exercise and I hope](https://images.squarespace-cdn.com/content/v1/601afe2745f0a127e9913895/53ecd110-1b7f-4ffe-83d2-5e49f3dddcdc/PerfectionLogo_WIP_v01a-02smol.png)
Research & Moodboard. We were inspired by the recent wave of sketchy 2D/3D animated films, and wanted to incorporate it somehow into this project. In hindsight, it wasn't necessarily a good fit for this product, but it was a good exercise and I hope we get to use this style on something else.
![Initial rough sketchy logo with cleaner iterations](https://images.squarespace-cdn.com/content/v1/601afe2745f0a127e9913895/fba70903-b97d-46a1-8e92-6b58fd644925/PerfectionLogo_WIP_v01b+%5BRecovered%5D-01.png)
Initial rough sketchy logo with cleaner iterations
![PerfectionLogo_WIP_v01a-03smol.png](https://images.squarespace-cdn.com/content/v1/601afe2745f0a127e9913895/d6666fed-9731-456c-96b8-7dda579c9a67/PerfectionLogo_WIP_v01a-03smol.png)
![PerfectionLogo_WIP_v01a-04smol.png](https://images.squarespace-cdn.com/content/v1/601afe2745f0a127e9913895/cf697d75-2d44-44c5-adea-27b2d42dceae/PerfectionLogo_WIP_v01a-04smol.png)